Six active committees – advocating for our members.
Merchandising and Marketing Committee
Committee Chair: Justin LeDressay – Provincial Customer Development Manager, Ontario, E. & J. Gallo Winery Canada
Through ongoing collaboration with LCBO’s Sales, Marketing and Insights division, this committee takes a pro-active approach to monitoring operational issues affecting the LCBO’s marketing and retail strategies, product selection and assortment planning, promotional opportunities and other issues affecting product sales. This committee will actively liaise with Drinks Ontario’s Retail Operations.
Justin began his career with E.&J. Gallo Winery in 2010 as a Sales Representative. Justin’s first management role was in 2012 leading the Ontario On-Premise Sales Team and managing the consignment channel for Gallo. Following this Justin became Ontario Sales Manager and over the past 2 years has managed the Ontario business as Provincial Customer Development Manager, calling on the LCBO and managing partnerships with the Toronto Blue Jays and Ottawa Senators. He is now responsible for leading the Customer Development Team in Eastern Canada.
Retail Operations Committee
Committee Chair: Marc McDowell, Ontario Sales Manager, Colio Estate Wines
This committee was established to work directly with LCBO’s Retail Operations Division on tactical and strategic issues that arise in its mainstream retail channel, including service levels, implementation of monthly promotions and new product roll-out, store-level inventory, and trade relations. This committee will actively liaise with Drinks Ontario’s Merchandising and Marketing Committee to foster a coordinated effort that addresses all aspects of the in-store experience.
Marc has worked in the hospitality and beverage alcohol industry for over 10 years. His career started with Mark Anthony Brands where he spent time in the field as a Territory Manager growing the LCBO and licensee business in the GTA Core. He then moved into a Key Account Manager role where he managed the LCBO head office business and National On-premise sales. In June 2015, he was the recipient of LCBO Elsie Partnership Award – Spirits and RTD and 2016 was a finalist for the same award. Marc is now the Ontario Sales Manager with Colio Estate Wines where he is responsible for the sales team and the wholesale business in Ontario.
Government & Industry Relations Committee
Committee Chair: Alex Patinios – President/Owner, Dionysus Wines & Spirits
Through the Premier’s Advisory Council on Government Assets, the Ontario beverage alcohol marketplace will soon see more change than it has in nearly one hundred years. This committee is actively engaged in dialogue with decision-makers and is committed to advancing our members’ interests. It also monitors changes in government legislation, regulations, policies, guidelines, rules and procedures that could affect the way industry operates and consumers shop.
Member Services Committee
Committee Chairs: Kristen Steiner – Director of Field Sales, Constellation Brands
Andrea Backstrom – Director of Sales, Ontario, Lifford Wine & Spirits
Enhancing professional, educational and social interaction between members and other industry stakeholders is the main mandate of this committee. It oversees the financial administration of the association and is responsible for ensuring good value for members. The committee organizes member meetings and social events through the year to bolster networking opportunities and foster the positive exchange of information and ideas.
Specialty Services Committee
Committee Chair: Anne Jasper – Principal, The Vine Agency
Working closely with LCBO’s Specialty Services team, this committee monitors operational issues and helps manage challenges relating to LCBO’s High-Volume, Consignment and Private Ordering programs. It continues to advocate for appropriate warehousing and distribution services, cost-efficient operations and positive customer service.
Committee Chair: Eugene Mlynczyk, MW – Strategic Account Manager VINTAGES, Constellation Brands Canada
VINTAGES is the fine wine and premium spirits business unit of LCBO. With specialized knowledge and practical experience, this committee actively monitors operational, marketing, retailing and customer service issues through this channel. Through regular communication with both LCBO Category and Retail decision-makers, the committee – and members – stay informed of key initiatives and advocate to resolve concerns.